Google Analytics files plenty of visits under direct that were never direct. In a 2023 experiment by SparkToro and Really Good Data, covering 1,113 test visits across 11 networks, 100%…
Feedback Survey Questions: One Bad One Wastes the Rest
A single confusing survey question can undo months of careful data collection. Feedback survey questions determine whether a team collects a real signal or just filler text, and that matters…
Types of Survey Questions That Get Accurate Responses
The wrong question format can sink a survey before anyone answers it. Ask for a rating when you needed a reason, and the data tells you nothing. Getting the types…
How to Analyze Survey Data: Confidence Isn’t Correctness
A finished survey usually ends up as a spreadsheet somebody skims once, then forgets. The UK Civil Service People Survey managed a 61% response rate across 103 organizations in 2024,…
Survey Fatigue: How Many Requests Is Too Many
Two out of three people who open a survey never make it to the last question. The average completion rate for online surveys sits at 33% (Plinth, 2026), and that…
Employee Satisfaction Survey Questions: 23% Are Engaged
Only 23% of employees worldwide say they are actually engaged at work, according to Gallup’s 2024 State of the Global Workplace Report. The right employee satisfaction survey questions are usually…
Demographic Survey Questions: Age, Income, and More
Ask someone their income on a survey and up to one in four will just skip the question. That’s not really about income being an awkward topic. It’s usually what…
Post-Event Survey Questions for Valuable Insights
Most people who go to an event never tell the organizer what they actually thought about it. They mention it to a coworker on the walk to the parking lot,…