A new client doesn’t sign with an accounting firm because a landing page convinced them. They sign because someone they trust vouched for the firm, or because the firm showed…
Conversion Rate Benchmarks by Industry: 1.74% or 6.6%?
Look up the average conversion rate and nearly every source gives you a different answer. Unbounce’s 2024 Conversion Benchmark Report puts the median landing page rate at 6.6% across 41,000…
Lead Generation for Coaches & Consultants
Most independent coaches never sit through a single sales training. They figure out client acquisition the hard way, usually right after a slow month makes it obvious that referrals and…
Lead Generation for Travel Companies: The 141-Visit Fix
A traveler views 141 pages of travel content in the 45 days before booking, and as many as 277 pages in the US. That’s the reality behind lead generation for…
Lead Generation for SaaS Companies: Strategies That Work
Lead generation for SaaS runs on a different set of signals than most B2B marketing. Trial signups, in-product usage, self-serve engagement, these get converted into pipeline that sales can actually…
Lead Generation for Financial Advisors That Actually Works
A financial advisor with a full calendar of referrals rarely thinks about lead generation. The problem shows up later, when referral volume dips one quarter and there’s nothing else feeding…
Inline Forms vs Popup Forms: One Can Cost You Rankings
Two thirds of the signup forms live on the web right now are popups, 66 percent according to HubSpot. That number says more about what marketers default to than about…
Contact Forms vs Lead Generation Forms: 4 Fields or 9
Somebody fills out a form on your site. Maybe they want to know when you’re open, maybe they’re already comparing your pricing against two competitors down the street. You often…