A traveler views 141 pages of travel content in the 45 days before booking, and as many as 277 pages in the US. That’s the reality behind lead generation for…
Inline Forms vs Popup Forms: One Can Cost You Rankings
Two thirds of the signup forms live on the web right now are popups, 66 percent according to HubSpot. That number says more about what marketers default to than about…
Contact Forms vs Lead Generation Forms: 4 Fields or 9
Somebody fills out a form on your site. Maybe they want to know when you’re open, maybe they’re already comparing your pricing against two competitors down the street. You often…
How to Design Lead Capture Forms: The 4-Field Cliff
HubSpot went through more than 40,000 landing pages and found that forms with three fields convert best. Add a fourth field and conversion drops off hard, one of the sharpest…
Lead Generation for Insurance Agents: The 5-Minute Rule
Most agents do not lose deals because they sell badly. They lose because the pipeline runs dry. Lead generation for insurance agents is the work of filling that pipeline with…
Lead Magnet Landing Page Examples That Convert Past 20%
Most opt-in pages leak conversions somewhere between the headline and the submit button. The fix is rarely mysterious, and it’s usually sitting in plain sight on a page that already…
Homepage vs Landing Page: Where Your Ad Budget Leaks
Most paid traffic ends up on a homepage, mainly because that’s the URL everybody already has memorized. It’s the wrong destination. Point a $10,000 ad campaign at your homepage and…
Inbound vs Outbound Lead Generation: 14.6% vs 1.7%
Ask two marketers where leads should come from and you’ll usually get two different answers, both delivered with total confidence. SEO leads close at 14.6%. Cold outbound leads close at…