Bogdan Sandu

Only 12 percent of employees think their company handles onboarding well. That’s Gallup’s number, and it hasn’t shifted much despite how much attention HR teams claim to put into someone’s…

Most forms lose users before the second field. Following web forms best practices is the difference between a form that converts and one that quietly bleeds leads. Bad label placement,…

Most marketing dashboards report dozens of numbers, and only a handful of them tell you anything about whether the pipeline is healthy. The rest are noise dressed up as insight….

Most sites asking for an email address are making the same basic trade, something offered in exchange for an address. What changes from one site to the next is how…

A sales rep at a production builder gets a form fill from someone in Ohio. No land, no pre-approval, just curious about a floor plan they saw online. That’s not…

Most WordPress sites reach for a plugin the moment they need a contact form. It works, but it is not the only way. You can create forms in WordPress without…

That small overlay asking for your email before you leave a site? It has a name, a purpose, and a surprisingly high conversion rate. A popup form is a UI…

Your forms are collecting leads. But do you actually know which ones are working? Learning how to track form submissions in Google Analytics is the difference between guessing and knowing…