Bogdan Sandu

A stranger lands on your page, looks around for maybe ninety seconds, and leaves without a trace. Nothing about that visit gets remembered unless something on the page catches it…

Email marketing returns $36 for every $1 spent, according to Litmus, which is a strange number to actually sit with. None of that revenue shows up without a list to…

Most B2B teams don’t struggle to get traffic. They struggle to turn strangers into someone a sales rep can actually call, with a title, a company, and a real reason…

Most people who go to an event never tell the organizer what they actually thought about it. They mention it to a coworker on the walk to the parking lot,…

Gravity Forms charges $59 a year before it can process a single payment. Stripe and PayPal sit behind the $159 tier. That gating, plus the absence of any free version,…

A visitor lands on a page, reads for a bit, and closes the tab. No email, no name, nothing anyone can follow up on. That’s the default outcome for most…

A hailstorm rolls through a county in Texas on a Tuesday afternoon, and by the weekend, roofing companies within thirty miles are getting flooded with calls. That’s the demand side…

Loyalty tracking at most large companies comes down to one question. Two out of three Fortune 1000 companies build it around a single line: how likely someone is to recommend…