Bogdan Sandu

The first message a user sees after creating an account sets the tone for everything that follows. Get it wrong, and you lose them at the exact moment they’re most…

Two thirds of the signup forms live on the web right now are popups, 66 percent according to HubSpot. That number says more about what marketers default to than about…

Most advice about form completion starts and ends with one number: how many fields you have. Cut fields, win conversions. Simple. It’s also wrong, or at least incomplete. The real…

A user submits a form on your website. What happens next is important. The form submission confirmation message is critical, not just a cursory thank you. It’s your first follow-up,…

A submission comes back with two answers to a question that only had room for one. That’s a checkbox sitting where a radio button belonged, and you usually find out…

Most of your visitors want what you’re offering. They just quit before hitting submit. In a survey by The Manifest, 81% of people said they had abandoned an online form…

Somebody fills out a form on your site. Maybe they want to know when you’re open, maybe they’re already comparing your pricing against two competitors down the street. You often…

HubSpot went through more than 40,000 landing pages and found that forms with three fields convert best. Add a fourth field and conversion drops off hard, one of the sharpest…