Bogdan Sandu

Lead generation for SaaS runs on a different set of signals than most B2B marketing. Trial signups, in-product usage, self-serve engagement, these get converted into pipeline that sales can actually…

Most GDPR compliant form advice jumps straight to the checkbox, like ticking one box solves the whole problem. It doesn’t. A form that actually meets the regulation gets the lawful…

Caldera Forms stopped receiving updates in April 2022. The project is closed, the listing is gone from the WordPress plugin repository, and the last version tested against WordPress dates back…

The wrong question format can sink a survey before anyone answers it. Ask for a rating when you needed a reason, and the data tells you nothing. Getting the types…

A homeowner with a leaking pipe or a dead HVAC unit doesn’t spend weeks researching. They call two or three companies, pick whoever answers, and move on with their day….

Your checkout tells people their input is invalid. It rarely tells them why. That line of microcopy became a legal artifact on 28 June 2025, when the European Accessibility Act…

A financial advisor with a full calendar of referrals rarely thinks about lead generation. The problem shows up later, when referral volume dips one quarter and there’s nothing else feeding…

Roughly half of the people who start filling in a web form never finish it. The fix is rarely design. It is picking the wrong form type for the job,…