Our mission is to empower businesses and individuals to create seamless, high-performing forms that enhance website engagement and streamline operations, all with effortless ease and top-tier security.
To be the leading form builder for WordPress, recognized for our innovation, reliability, and commitment to delivering exceptional user experiences that drive business growth worldwide.
IvyForms is set to officially launch in 2025, but its journey began years ago. At Melograno Ventures, we are no strangers to innovation, with three well-established products, wpDataTables, Amelia, and Trafft, that have earned a trusted spot in the WordPress ecosystem and beyond. Over the past decade, we have proudly supported thousands of users with powerful solutions tailored to their needs.
Through our 10 years in the WordPress market, we have kept a close eye on what our users and the industry demand. One trend stood out: the growing need for a seamless solution for data collection. While wpDataTables already provides an exceptional way to manage and present data, we realized that completing the picture required something more—a way to collect data effectively.
The idea for IvyForms was inspired not only by market demand but also by the voices of our users. Many wpDataTables users reached out to us, asking for an in-house solution to handle data collection. That’s when we knew it was time to act. With years of experience under our belt, our team set out to create IvyForms—a WordPress form builder that makes form creation simple and seamless. Whether you’re a business or an individual, IvyForms is designed to work effortlessly with the tools you already use, helping you achieve your goals with ease.
For our wpDataTables and Amelia users, the benefits are even greater. IvyForms fits perfectly into the Melograno Ventures ecosystem, creating a unified experience that bridges data collection, management, and presentation.
We can’t wait to share IvyForms with you and the wider WordPress community. Our goal is to deliver not just a product but a solution that inspires, empowers, and supports your success every step of the way.
Continuously seek out new ways to enhance the product and stay ahead of industry trends.
Design with the user in mind, ensuring that the product is intuitive and meets the needs of diverse users
Prioritize data protection and compliance, ensuring that user information is always secure.
Provide a consistent, dependable product that users can trust to perform every time.
Offer comprehensive support to users, ensuring they feel valued and assisted throughout their experience with Ivy.
CEO and Founder
With a Ph.D. in Technology and Computer Sciences and a background in software development, Alexander has more than 10 years of experience in transforming ideas into finished products. Founded and led wpDataTables (bootstrapped to $500K ARR), Amelia (bootstrapped to $1M ARR), and now Trafft. Led projects up to $60M in size, including large Fintech, Adtech, and Medtech projects in the UK and EU. His hobbies include marathon running, playing piano, and DJing. An avid collector of vinyl records and oldtimers.
Product Lead
Milan is a seasoned product lead with over 5 years of product management experience. The road so far has been exciting – from support and QA to development and from a team lead to a product lead position. Currently working on the WordPress table plugin – wpDataTables. Responsible for defining the product vision, setting the product strategy, and leading cross-functional teams to deliver innovative and impactful products that meet customer needs and achieve business goals. Milan spends his spare time collecting stamps (philately), swimming, and walking.
Head Project Manager
With a Master’s degree in Business Systems Organization, 5+ years of experience, and 5 successful projects under her belt, Isidora is a Project Manager with exceptional organizational skills and extensive knowledge of booking plugins. Passionate about the entire product design process – from developing an effective strategy and working on new features to collaborating with designers and developers. Loves being able to work on the project she truly believes in and sharing her expertise with the team and other IT enthusiasts. Enjoys arts, music, watching sports (especially Formula One), and doing yoga.
Marketing Team Lead
Bogdan Radusinovic is a Marketing Team Lead with 6 years of experience working in the SaaS and WP plugin industry. Can be found attending WordCamp conferences where he regularly exchanges ideas and information with like-minded WP enthusiasts. As an Engineer of Organizational Sciences, Bogdan is driven by the challenge of finding the best possible solution to any problem he encounters. Loves traveling, hanging out with friends and colleagues, watching sports, playing basketball (although a bit rusty now 🙂), Sony PlayStation, reading, and napping whenever possible.
Head of Customer Happiness
Aleksandar holds a Bachelor’s degree in Mechanical Engineering and has 10 years of experience in various fields and industries including WordPress plugins, SaaS, SelfCheckout Lanes, ATMs, Server installations, POS terminal installations, Cash Register installations, and QA. Enjoys working across different industries and projects and is motivated by versatile working environments such as Melograno Ventures. An innovation enthusiast who is always the one using the newest technologies, apps, and software. In his free time likes playing his guitar, listening to music, playing football, and working with his hands.
Lead Full-Stack Developer
Sanja started her career as an intern at TMS and now, after almost three years, she is an experienced full-stack developer fully focused on wpDataTables. As a MSc of Electrical Engineering, she believes in the power of continuous learning, especially when it comes to software development, where the only constant is change. A developer with strong attention to detail, Sanja always strives to deliver the best possible product. Loves the people she works with. In her free time, she likes playing board games with her friends, snuggling with her cats, going to the gym, traveling, and visiting festivals.
QA
Stefan holds a Bachelor’s degree in Information Technology and has experience working as a QA Engineer and Developer across various industries, including WordPress plugins, CRM, ERP, and network information systems. Currently a QA at Melograno Ventures, Stefan focuses on streamlining testing processes through automation tools like Playwright, alongside performing detailed manual testing. Passionate about continuous improvement and learning, Stefan thrives in dynamic environments and enjoys exploring innovative testing methods. Outside of work, he is a sports enthusiast (to play, not to watch) who loves playing basketball, hitting the gym, and immersing himself in books during his downtime.
Full-Stack Developer
Iva is a full-stack software developer whose expertise contributes to the success of both wpDataTables and IvyForms. Her passion for technology and problem-solving brings excitement and challenges to her work every day. Outside of work, she enjoys training, spending time with friends, and attending social gatherings. A dedicated traveler and dog lover, Iva finds joy in exploring new places and bonding with her dogs. As a former competitive volleyball player, Iva developed a deep appreciation for teamwork, strategy, and discipline—qualities she continues to apply in her professional life.
Content and SEO Team Lead
With over 7 years of experience in digital marketing and content production, Jovana is a Content and SEO Strategist who loves helping businesses grow by aligning content and SEO initiatives with business objectives. She’s passionate about developing data-driven strategies that solve real problems, engage audiences, and deliver results. Fascinated by what makes people tick, especially the emotions behind consumer decisions, she’s always exploring new ways to make content more impactful. Outside of work, you’ll find her staying active, experimenting in the kitchen, playing board games, diving into a good book, or binge-watching her favorite Netflix shows.
Project Manager
Sara is a project manager with a Master’s degree in Project and Investment Management from the Faculty of Organizational Sciences. After gaining experience in marketing and project management in the construction industry, she found her true calling in the IT sector. She passionately manages the Ivy Forms and wpDataTables projects at Melograno Ventures. Known for her multitasking abilities, Sara enjoys organizing and making work easier for her beloved developers. In the past, she was a professional dancer and volleyball player, and now she loves spending her free time in the company of close friends and loved ones.
Copywriting and CRO Specialist
Vanja holds a Master’s degree in English and has built a career as a copywriter, combining her passions for language and writing. Her fascination with the power of the written word and its impact on human behavior inspired her to take on the role of a CRO specialist as well. Driven by curiosity, Vanja continually seeks data-driven insights, exploring how different strategies can inspire unique reactions. Outside of work, she enjoys training, spending quality time with friends, playing board games and diving into her favorite series. She also enjoys travelling and exploring new cultures.
SEO and Content Specialist
Tamara is an SEO & Content Specialist with a passion for creating engaging, problem-solving content. Her SEO journey has been driven by curiosity – exploring different industries and experimenting with new strategies to deliver value to readers. She’s dedicated to analyzing data and continuously improving her work, ensuring each piece of content achieves its purpose. Currently crafting content for IvyForms, Tamara focuses on connecting users with innovative solutions. In her free time, she enjoys reading, nurturing her growing collection of plants, playing games, and savoring a perfectly brewed cup of coffee.
Content Creator
Barbara is a content creator who enjoys exploring diverse perspectives and crafting compelling narratives. With more than 3 years of experience in content writing, she always strives to create materials that inform and entertain. Drawing from her background in psychology, Barbara brings a unique understanding of human behavior to her works. Beyond exploring the complexities of the human mind and emotions, she also loves hiking, reading, baking, and spending time with her two dogs.
Designer
With over 9 years of experience in design, Elina has collaborated with both startups and established businesses, crafting intuitive and visually striking products. Her exceptional UI skills are matched by a deep passion for user experience and a systematic approach to design. Known for her strong organizational abilities, Elina excels at creating products that thrive in any environment. She is a natural communicator who enjoys sharing her knowledge and inspiring the team. When she's not designing, you'll find her exploring the outdoors, discovering beautiful landscapes, playing console games, or mastering new design skills.
Content Creator
Tijana is a Content Creator with a deep appreciation for the power of the written world. She believes that good content can make a difference in the world, educating, inspiring and connecting people. Passionate about the potential of language to effect change, she seeks to enhance her skills and deliver content that provides real value. Likes various forms of literature, nature walks, playing games, and engaging in thoughtful conversations.
Email Marketing Specialist
With a background in andragogy and a curiosity about what makes people tick, Kristina found her way to marketing. She now specializes in email marketing because she believes its potential is often overlooked. Outside of work, Kristina enjoys reading and discussing psychology, going on long walks, and practicing yoga.
Full-stack web developer
Marko holds a degree in Electrical and Computer Engineering and has three years of professional experience in web development. He began his career at Melograno Venture Studio as an intern, where he was responsible for maintaining the websites of all company products, before joining the IvyForms team. He primarily works with Vue.js and PHP, and also has experience with the React framework. Passionate about continuous learning, Marko is always expanding his expertise in web development and applying innovative solutions to tackle complex challenges. In his free time, he enjoys fishing, exploring the outdoors, and playing video games (especially FC).
Designer
Nikola is a graphic designer with a passion for creating visually striking and user-friendly digital experiences. With several years of experience in both graphic and UI design, he enjoys turning ideas into compelling visuals and intuitive interfaces. Combining creativity with a structured approach to problem-solving, Nikola aims to craft designs that are both engaging and effective. Outside of design, he loves photography, discovering new music, and spending time outdoors.
Today, Melograno Ventures has a team of over 40 dedicated professionals, all driven to create the best solutions for our users!
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