Our mission is to empower businesses and individuals to create seamless, high-performing forms that enhance website engagement and streamline operations, all with effortless ease and top-tier security.
To be the leading form builder for WordPress, recognized for our innovation, reliability, and commitment to delivering exceptional user experiences that drive business growth worldwide.
IvyForms is set to officially launch in 2025, but its journey began years ago. At TMS, we are no strangers to innovation, with three well-established products, wpDataTables, Amelia, and Trafft, that have earned a trusted spot in the WordPress ecosystem and beyond. Over the past decade, we have proudly supported thousands of users with powerful solutions tailored to their needs.
Through our 10 years in the WordPress market, we have kept a close eye on what our users and the industry demand. One trend stood out: the growing need for a seamless solution for data collection. While wpDataTables already provides an exceptional way to manage and present data, we realized that completing the picture required something more—a way to collect data effectively.
The idea for IvyForms was inspired not only by market demand but also by the voices of our users. Many wpDataTables users reached out to us, asking for an in-house solution to handle data collection. That’s when we knew it was time to act. With years of experience under our belt, our team set out to create IvyForms—a WordPress form builder that makes form creation simple and seamless. Whether you’re a business or an individual, IvyForms is designed to work effortlessly with the tools you already use, helping you achieve your goals with ease.
For our wpDataTables and Amelia users, the benefits are even greater. IvyForms fits perfectly into the TMS ecosystem, creating a unified experience that bridges data collection, management, and presentation.
We can’t wait to share IvyForms with you and the wider WordPress community. Our goal is to deliver not just a product but a solution that inspires, empowers, and supports your success every step of the way.
Continuously seek out new ways to enhance the product and stay ahead of industry trends.
Design with the user in mind, ensuring that the product is intuitive and meets the needs of diverse users
Prioritize data protection and compliance, ensuring that user information is always secure.
Provide a consistent, dependable product that users can trust to perform every time.
Offer comprehensive support to users, ensuring they feel valued and assisted throughout their experience with Ivy.
CEO and Founder
With a Ph.D. in Technology and Computer Sciences and a background in software development, Alexander has more than 10 years of experience in transforming ideas into finished products. Founded and led wpDataTables (bootstrapped to $500K ARR), Amelia (bootstrapped to $1M ARR), and now Trafft. Led projects up to $60M in size, including large Fintech, Adtech, and Medtech projects in the UK and EU. His hobbies include marathon running, playing piano, and DJing. An avid collector of vinyl records and oldtimers.
Product Lead
Milan is a seasoned product lead with over 5 years of product management experience. The road so far has been exciting – from support and QA to development and from a team lead to a product lead position. Currently working on the WordPress table plugin – wpDataTables. Responsible for defining the product vision, setting the product strategy, and leading cross-functional teams to deliver innovative and impactful products that meet customer needs and achieve business goals. Milan spends his spare time collecting stamps (philately), swimming, and walking.
Head Project Manager
With a Master’s degree in Business Systems Organization, 5+ years of experience, and 5 successful projects under her belt, Isidora is a Project Manager with exceptional organizational skills and extensive knowledge of booking plugins. Passionate about the entire product design process – from developing an effective strategy and working on new features to collaborating with designers and developers. Loves being able to work on the project she truly believes in and sharing her expertise with the team and other IT enthusiasts. Enjoys arts, music, watching sports (especially Formula One), and doing yoga.
Marketing Team Lead
Bogdan Radusinovic is a Marketing Team Lead with 6 years of experience working in the SaaS and WP plugin industry. Can be found attending WordCamp conferences where he regularly exchanges ideas and information with like-minded WP enthusiasts. As an Engineer of Organizational Sciences, Bogdan is driven by the challenge of finding the best possible solution to any problem he encounters. Loves traveling, hanging out with friends and colleagues, watching sports, playing basketball (although a bit rusty now 🙂), Sony PlayStation, reading, and napping whenever possible.
Today, TMS has a team of over 40 dedicated professionals, all driven to create the best solutions for our users!
— Subscribe today!
Become an early user and enjoy exclusive benefits